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You are now viewing the project titled FGM ( Female Genital Mutilation) Media Communication Strategy
TITLE:	FGM ( Female Genital Mutilation) Media Communication Strategy
PROJECT COORDINATOR:	Di Lane & Juliana Nkrumah
PROJECT PARTNERSHIPS:	South West Sydney Area Health Service & Western Sydney Area Heath Service & NSW Health
PROJECT SUMMARY:	An FGM Media Communication Strategy has been developed as a joint project betwen SWSAHS Women's Unit and the NSW FGM Education Program. The main aims of the Comunication Strategy are to 1) raise awareness of the illegality of the practice in Australia and the damaging effects it can have on the health and wellbeing of women affected by the practice. 2)Increase the level of informed and accurate dabate within affected communities through community directed initiatives. 3) strenghten attitudes opposing FGM which will lead to the reduction of support for the practice and ultimately to the elimination of the practice itself.
TARGET GROUP:	Sudanese, Somalian, Egytptian, Indonesian, Ethiopian, Sierre Leonen communities living in NSW.
HEALTH ISSUE:	Australia has identified female genital mutilation ( FGM ) as a harmful traditional practice which has grave health efects and has enacted legisaltion to protect children living in Australia whose backgrounds are from FGM practising communities.
GOALS: Health Outcome	1) raise awareness of the illegality of the practice in Australia and the damaging effects it can have on the health and wellbeing of women affected by the practice 2)Increase the level of informed and accurate dabate within affected communities through community directed initiatives 3) strenghten attitudes opposing FGM which will lead to the reduction of support for the practice and ultimately to the elimination of the practice itself.
STRATEGIES: Process Activities	1) Research: into attitudes around FGM, the best ways to sensitively raise the subject in the community and the best mediums/media to use 2) Education/Media: through a seperately funded Communication strategy, raise awareness about the law and the health effects of FGM via radio announcements, radio personalities, pamphlets & booklets in community languages, community events, panel discussions and religious leaders comment. 3) Partnerships & Community Control: developing existing links (through the FGM Education Program) with the affected communiites, forming partnerships between affected communities, building trust with the Health service and giving the affected communites the power to make decisions and direct the nature of the campaign 4) Advocacy: advocate on behalf of affected communities within the Health Department and Area Health Services to ensure appropriate service provision is available to women and to raise awreness of the issue within the organisation by the provision of specifically designed courses on the issue.
TIME FRAME: (Start)	August 1999
TIME FRAME: (Finish)	June 2000
FUNDING:	$110,000 one off grant from the NSW Department of Health
The areas of the Health Continuum that the project addresses are:
Prevention Building health public policy Creating supportive environments for health Reorienting health services Developing health literacy Improving health services for women Increasing participation of women in decision making in health Research and data collection
EVALUATION:	Process, Impact, Outcome evaluations
RESOURCES:	Pamphlets, poster, booklets, radio announcements in the community languages.

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